First Steps to a Smooth EventAugust 9, 2019
Thanks to the digital world, people now have more access than ever to event listings. A wider variety of events and strategies to increase their attendance have hit the scene. In addition, events have shifted to become more experiential. With this evolution, even more details come into play. Follow our guide to design a smooth event and create a memorable experience for your guests.
1. Define Your Target Audience
The first step to success is to determine who attends your event. Are you interested in building your client list or is the event to thank your donors? The choices are endless, but it’s important to hone in on your expectations. Also, this helps determine how to advertise your event.
2. Determine Your Goals
Next, it’s important to figure out the goal of your event. Events can drive revenue, increase brand awareness and more. Determine how you will measure the success of your event. This not only keeps you focused, but is helpful information for the next time you host. Define attendees expectations to streamline the entire experience.
3. Know Where to Advertise
Now more than ever, the opportunities for advertising are endless. There are a wide array of possibilities for how to promote your event. For example, several channels will display your event listing for free. Take advantage and drive this traffic to your event information without additional work on your end. Additionally, use social channels to the fullest extent. Facebook, Instagram, Twitter and more are all great means of advertising and offer both free and paid event promotion. Develop a hashtag for further brand development and to increase social awareness.
The Bay House™ would love to host your next event in Destin. From weddings to corporate retreat, family reunions to holiday parties, we have you covered at Destin’s favorite waterfront event venue. Contact us to get started planning your event today.
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